Services Marketing - Dr. L. Natarajan
- Marketing of Services
- Evolution and Growth
- The Concept of Services
- Servicer Design
- Service Marketing Mix
- Service Product
- Pricing in Services
- Service Promotion
- Location of Services and Channels of Distribution
- People in Services Marketing Mix
- Physical Evidence
- Managing Demand and Supply
- Types of Marketing in Service Firms : Internal Marketing
- Quality of Service
| Book Author |
Dr. L. Natarajan |
|---|---|
| Publisher |
Margham Publications |
| Language |
English |
| For |
M.B.A. & Other Competitive Examinations. |
| Year Published |
|
₹250.00
