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Commerce and Management

Services Marketing
  • Marketing of Services
  • Evolution and Growth
  • The Concept of Services
  • Servicer Design
  • Service Marketing Mix
  • Service Product
  • Pricing in Services
  • Service Promotion
  • Location of Services and Channels of Distribution
  • People in Services Marketing Mix
  • Physical Evidence
  • Managing Demand and Supply
  • Types of Marketing in Service Firms : Internal Marketing
  • Quality of Service
Book Author

Dr. L. Natarajan

Publisher

Margham Publications

Language

English

For

M.B.A. & Other Competitive Examinations.               

Year Published

 

Services Marketing - Dr. L. Natarajan
Author Margham Publications
₹190.00

Securities Laws & Market Operations
  • The Securities and Exchange Board of India (SEBI)
  • Securities Contract (Regulations) Act, 1956
  • Investor Protection
  • New Issue Market (NIM)
  • The Secondary Market
  • Over the Counter Exchange of India (OTCEI) & Internet Stock Trading
  • National Stock Exchange
  • Pricing of Issues, Promoters’ Contribution and Offer Documents
  • Settlement Procedures of Securities
  • Demat Trading and Role of Depositories
  • Custodial Services
  • Mutual Funds in India
Book Author

Dr.L.Natarajan

Publisher

Margham Publications

Language

English

For

              

Year Published

 

Securities Laws & Market Operations - Dr.L.Natarajan
Author Margham Publications
₹130.00

Secretarial Practice
  • The Companies Act, 2013
  • Secretaries
  • Company Secretary
  • Office Communication
  • Office Administration
  • Nature of the Company
  • Formation and Incorporation of a Company
  • Share Capital
  • Prospectus
  • Share Cerificates and Share Warrants
  • Membership of Company
  • Transfer and Transmission of Shares
  • Company Management
  • Company Meetings
  • Board Meetings
  • Annual General Meetings
  • Extraordinary General Meetings
  • Company Meetings : Law, Practice and Procedure
  • Dividend
  • Maintenance of Records
  • Company Correspondence
  • Company Reports
  • Stock Exchange
  • Depositories
  • Winding up of Company
  • Past University Question Papers
Book Author

J. Santhi

Publisher

Margham Publications

Language

English

For

              

Year Published

 

Secretarial Practice - J. Santhi
Author Margham Publications
₹170.00

Sales and Distribution Management
  • Sales Organisation and Policy
  • Recruitment of Salesforce
  • Selection of Salesforce
  • Training Salesforce
  • Motivating the Salesforce
  • Appraisal and Compensation of Salesforce
  • Product Mix, Life Cycle & Brand
  • The Pricing Aspect
  • Promotion and Sales Promotion
  • Wholesalers and Retailers
  • Classification of Agents
  • Advertising
  • Buyer Behaviour
  • Channels of Distribution
  • Logistics and Supply Chain Management
  • Sales Forecast
  • Inventory Management
  • Legal Aspects in Sales Management
  • Logistics and Supply Chain Management
  • The Central Sales Tax Act, 1956 (CST)
  • The Tamilnadu Sales Tax Act, (TNGST) 1959
  • Introduction to Selling, Sales Management & Salesmanship
Book Author

J. Jayasankar

Publisher

Margham Publications

Language

English

For

              

Year Published

 

Sales and Distribution Management - J. Jayasankar
Author Margham Publications
₹140.00