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Commerce and Management

Loving kitchen 8
₹40.00

Rural Banking
  • Features of Indian Rural Economy
  • Relative Importance of Agriculture, Industry & Trade
  • Backwardness of Indian Agriculture
  • LAND REFORMS: (Tenurial System & Tenancy Legislation)
  • RURAL POVERTY (Causes; Consequences and Eradication)
  • Rural Indebtedness(Money Lenders, Cooperative Credit & Taccavi Loans)
  • Strucures of cooperative Banking in India
  • The State Bank of India
  • COMMERCIAL BANKS: (Nationalisation; Rural Credit; Priority Sector Lending & Lead Bank Scheme)
  • Agriculture Refinance Development Corporation (ARDC) & Regional Rural Banks (RRBs)
  • Reserve Bank of India & NABARD
  • Lead Bank Scheme : Service Area Approach
  • 20- Point Economic Programme :(SFDA & MFALDA)
  • Credit Policy & Multi Agency Approach
  • Recent Trends in Rural Banking
  • Conclusion
Book Author

Dr.S.Sankaran

Publisher

Margham Publications

Language

English

For

              

Year Published

 

Rural Banking - Dr.S.Sankaran
₹130.00

Retail Marketing
  • An Introduction to Retailing
  • Functions, Charecteristics and Types of Retailers
  • Retail Location Strategies
  • Branding in Retailing
  • Retail Communication and Promotion
  • Supply Chain Management
  • Role of Information Technology in Retailing
  • Service Management in Retailing
  • Merchandise Management
  • Retail Pricing
  • Consumerism and Ethics in Retailing
  • E-tailing in India
  • International Retailing
Book Author

Dr. L. Natarajan

Publisher

Margham Publications

Language

English

For

              

Year Published

 

Retail Marketing - Dr. L. Natarajan
₹150.00

Retail Management
  • An Introduction to Retailing
  • Retail in India
  • The Global Retail Market
  • Theories of Retail Development
  • Functions, Characteristics and Types of Retailers
  • Functions of Retailing Management
  • Retail Formats
  • Retail Location Strategies
  • Branding in Retailing
  • Retail Store Brands
  • Retail Communication and Promotion
  • Supply Chain Management
  • Role of Information Technology in Retailing
  • Retail Management Information System
  • The Management of Service and Quality in Retailing
  • Merchandise Management (Retail Inventory Management)
  • Visual Merchandise Management
  • Category Management
  • Space Management
  • Retail Pricing
  • Consumerism and Ethis in Retailing
  • E-Tailing in India
  • International Retailing
  • Retail Shopper Behaviour
  • Segmentation, Targeting and Positioning
  • Complaints Management
  • Online Retailing
  • Retail Accounting and Audits
  • Case Studies
Book Author

Dr. L. Natarajan

Publisher

Margham Publications

Language

English

For

              

Year Published

 

Retail Management - Dr. L. Natarajan
₹160.00

Research Methodology with Business Correspondence & Report Writing
  • Meaning and Scope of Research
  • Research Process
  • Identifying a Research Problem
  • Approaches to Research
  • A Note on Methodology in Economics
  • Objectivity in Social Research
  • Research Design
  • Hypothesis
  • Organizing Statistical survey
  • Nature of Data
  • Interview Techniques
  • Observation Techniques
  • Collection of Primary Data - Questionnaire Method
  • Processing of Data
  • Interpretation of Data
  • Thesis Writing
  • Evaluation of Thesis
  • Survey of Literature
  • Index and Bibliography
  • Scaling Technique
  • Sampling
  • Statistical Techniques
  • Advanced Statistical Tools
  • Advanced Statistics - Non Parametric Tests
  • Research Presentation - Graphs and Diagrams
  • Business Letter
  • Meetings
  • A note on Essay Writing

APPENDIX

  • Circular Letters
  • Sales Letters
  • Enquiry Letters
  • Reply to Enquiries
  • Collection Letters
  • Complaint Letters
  • Public Relations Letters
Book Author

P. Ravilochanan

Publisher

Margham Publications

Language

English

For

M.A., M.B.A., M.Com. & M.Phil Courses.              

Year Published

 

Research Methodology with Business Correspondence & Report Writing - P. Ravilochanan
₹170.00