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Welcome to MARGHAM Publications

Fully realizing the value of books in our lives, late Sri. K. Marghabandhu dreamt of starting a publishing house and his son Mr. M. Narayanan gave shape & life to his dream, in the year 1984. Thus started, MARGHAM Publications tasted success even with their first publication "Monetary Economics", written by Dr.S.Sankaran. Buoyed by the acclaim the book returned, MARGHAM consciously added quality titles authored by renowned writers.

We are now one of the most trusted publishing house with many of our titles recommended as text books by universities.

Commerce and Management

Loving kitchen 8
₹40.00

  1. Average Due Date
  2. Branch Accounts
  3. Account Current
  4. Sale or Return
  5. Self Balancing Ledgers and Sectional Balancing System
  6. Fire Insurance Claims
  7. Investment Accounts
  8. Hire Purcashe and Instalment Purchase Systems
  9. Royalty Accounts
  10. Insolvency Accounts
  11. Accounting for Packages or Containers
  12. Deparmental Accounting
  13. Introduction to Accounting
  14. Basic Accounting Concepts and Conventions
  15. The Accounting Cycle - Books and Records
  16. Trial Balance
  17. Rectificationof Errors
  18. Bills of Exchange
  19. Bank Reconciliation Statement
  20. Inventory Valuation
  21. Depreciation Accounting
  22. Provisions and Reserves
  23. Capital and Revenue
  24. Final Accounts
  25. Singel Entry System or Accounts from Incomplete Records
  26. Joint Venture Accounts
  27. Accounts of Non-Profit Organisations
  28. Contract Accounts
  29. Voyage Accounts
  30. Farm Accounts
  31. Partnership Fundamentals
  32. Partnership - Final Accounts
  33. Admissionof a Partner
  34. Retirement, Retirement cum Admission & Death of a Partner
  35. Dissolution of a Firm
  36. Sale to a Company and Amalgamation of Firms
Book Author

T.S. Reddy and A. Murthy

Publisher

Margham Publications

Language

English

For

                

Year Published
Advanced Accountancy - Vol:1
₹390.00

Advanced Management Theory
  • Global Enmvironment
  • Past University Question Papers
  • Multinational Corporation
  • Cultural and Ethical Environment
  • Japanese Management
  • Strategic Management
  • Strategic Management Process
  • Phases in Strategy Formation
  • Strategy Implementation
  • Strategic Evaluation and Control
  • The Learning Organisation
  • Decision-making
  • Total Quality Management
  • Business Process Reengineering
  • Information Technology Audit
  • Bhagavat Fita and Management
  • Women in Management
  • Contribution to the Management Thought by Thirukkural
  • Management in the Future

 

Book Author

Dr. L. Natarajan

Publisher

Margham Publications

Language

English

For

M.Com. and M.B.A. Courses of Madras & Other South Indian Universities.    

Year Published
Advanced Management Theory - Dr. L. Natarajan
₹120.00

Bank Management
  • Introduction
  • Basics of Bank Management
  • Functions of a Commerical Bank
  • Credit Management
  • Management of Non-Performing Assets
  • International Banking
  • Investment Management
  • Risk Management
  • Electronic Banking
  • Marketing Management
Book Author

S. Arunajatesan & S. Radhakrishnan

Publisher

Margham Publications

Language

English

For

B.Com., M.Com., M.B.A. & Other Professional Courses.                    

Year Published

 

Bank Management - S. Arunajatesan & S. Radhakrishnan
₹120.00

Advertising and Salesmanship
  • Marketing Communication
  • Nature and Scope of Advertising
  • Functions and Benefits of Advertising
  • Advertising Objectives and Goals
  • Types of Advertising
  • Economic Aspects of Advertising
  • Social and Ethical Aspects of Advertising
  • Advertising Agencies
  • Advertisement Budget
  • Advertising Campaign Planning
  • Advertising Copy
  • Advertising Themes and Appeals
  • Copy Design, layout and Production
  • Advertising Media
  • Indoor Media
  • Outdoor Media Advertising
  • Measuring Advertising Effectiveness
  • Personal Selling and Salesmanship
  • Types of Salesmanship & Salesmen
  • As Ideal Salesman & Aggressive Selling
  • Personal Selling Process
  • Theories of Selling
  • Sales Organisation & Sales Manager
  • Recruitment and Training of Salesmen
  • Motivation and Remuneration of Salesmen
  • Supervision and Control of Salesmen (Sales Territories and Quotas)
  • Nature and Scope of Sales Promotion
  • Role and Significance of Sales Promotion
  • Sales Promotion Strategies
  • Tools of Sales Promotion Schemes
  • Planning and Implementation of Sales Promotion Programme
  • Buying Motives
  • Knowledge of Customers
  • Customer Support /services (Packing and Guarantee)
  • Publicity
  • Public Relations
  • Consumerism
  • Advertising Research
Book Author

P.Saravanavel & S.Sumathi

Publisher

Margham Publications

Language

English

For

B.Sc., B.A., M.B.A., I.A.S. & Other Competitive Examinations.                           

Year Published

 

Advertising and Salesmanship - P.Saravanavel & S.Sumathi
₹200.00

Banking & Financial System
  1. Paying Banker
  2. Collecting Banker
  3. Banker - Customer Relationship
  4. Financial Markets and Services
  5. Listing of Securities
  6. Merchant Banking
  7. Underwriting
  8. Recent Trends in Capital Market Operations
    • Hire Purchase Companies
    • Factoring
    • Lease Finance Companies
  9. Principles of Lending and Investment
  10. Development Banks
  11. Export Finance
    • Credit Control
    • Credit Rating
    • Credit Rating Information Services of India Ltd. (CRISIL)
  12. Special Type of Customers
  13. e-Business, e-Commerce and e-Banking
  14. Automatic Teller Machines
  15. e-Banking
  16. State Bank of India
  17. Banking and Financial Systems
  18. Economic and Monetary Implications of Modern Banking Operations
  19. Banking System in India
  20. Functions of Commercial Banks
  21. Nationalisation of Commercial Banks
  22. Banking Companies Act, 1949 or Banking Regulation Act, 1966
  23. Creation of Credit
  24. Money Market
  25. Central Banking
  26. Reserve Bank of India
  27. Credit Control
  28. Negotiable Instruments
Book Author

 B. Santhanam

Publisher

Margham Publications

Language

English

For

B.Com. and Other Competitive Examinations.               

Year Published

 

Banking & Financial System - B. Santhanam
₹180.00