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Welcome to MARGHAM Publications

Fully realizing the value of books in our lives, late Sri. K. Marghabandhu dreamt of starting a publishing house and his son Mr. M. Narayanan gave shape & life to his dream, in the year 1984. Thus started, MARGHAM Publications tasted success even with their first publication "Monetary Economics", written by Dr.S.Sankaran. Buoyed by the acclaim the book returned, MARGHAM consciously added quality titles authored by renowned writers.

We are now one of the most trusted publishing house with many of our titles recommended as text books by universities.

Advertising and Salesmanship
  • Marketing Communication
  • Nature and Scope of Advertising
  • Functions and Benefits of Advertising
  • Advertising Objectives and Goals
  • Types of Advertising
  • Economic Aspects of Advertising
  • Social and Ethical Aspects of Advertising
  • Advertising Agencies
  • Advertisement Budget
  • Advertising Campaign Planning
  • Advertising Copy
  • Advertising Themes and Appeals
  • Copy Design, layout and Production
  • Advertising Media
  • Indoor Media
  • Outdoor Media Advertising
  • Measuring Advertising Effectiveness
  • Personal Selling and Salesmanship
  • Types of Salesmanship & Salesmen
  • As Ideal Salesman & Aggressive Selling
  • Personal Selling Process
  • Theories of Selling
  • Sales Organisation & Sales Manager
  • Recruitment and Training of Salesmen
  • Motivation and Remuneration of Salesmen
  • Supervision and Control of Salesmen (Sales Territories and Quotas)
  • Nature and Scope of Sales Promotion
  • Role and Significance of Sales Promotion
  • Sales Promotion Strategies
  • Tools of Sales Promotion Schemes
  • Planning and Implementation of Sales Promotion Programme
  • Buying Motives
  • Knowledge of Customers
  • Customer Support /services (Packing and Guarantee)
  • Publicity
  • Public Relations
  • Consumerism
  • Advertising Research
Book Author

P.Saravanavel & S.Sumathi

Publisher

Margham Publications

Language

English

For

B.Sc., B.A., M.B.A., I.A.S. & Other Competitive Examinations.                           

Year Published

 

Advertising and Salesmanship - P.Saravanavel & S.Sumathi
Author P.Saravanavel & S.Sumathi
₹210.00
802 In Stock
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