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Welcome to MARGHAM Publications

Fully realizing the value of books in our lives, late Sri. K. Marghabandhu dreamt of starting a publishing house and his son Mr. M. Narayanan gave shape & life to his dream, in the year 1984. Thus started, MARGHAM Publications tasted success even with their first publication "Monetary Economics", written by Dr.S.Sankaran. Buoyed by the acclaim the book returned, MARGHAM consciously added quality titles authored by renowned writers.

We are now one of the most trusted publishing house with many of our titles recommended as text books by universities.

Brand Management
  • An Introduction to Brand Management
  • Competition and Brand
  • Brand Power, Customer Loyalty and Brand Association
  • Brand Associations
  • Brand Equity
  • Brand Identity
  • Brand Positioning
  • Brand Extensions
  • Managing Brand Image
  • Brand Revitalisation
  • Brand and Firm
Book Author

Dr. L.Natarajan

Publisher

Margham Publications

Language

English

For

B.Sc., B.A., M.B.A., I.A.S. & Other Competitive Examinations.                    

Year Published

 

Brand Management - Dr. L.Natarajan
₹70.00
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