Brand Management - Dr. L.Natarajan

Brand Management - Dr. L.Natarajan

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  • An Introduction to Brand Management
  • Competition and Brand
  • Brand Power, Customer Loyalty and Brand Association
  • Brand Associations
  • Brand Equity
  • Brand Identity
  • Brand Positioning
  • Brand Extensions
  • Managing Brand Image
  • Brand Revitalisation
  • Brand and Firm
Book Author

Dr. L.Natarajan

Publisher

Margham Publications

Language

English

For

B.Sc., B.A., M.B.A., I.A.S. & Other Competitive Examinations.                    

Year Published