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Business Environment: Policy & Strategic Management - S. Sankaran

Business Environment: Policy & Strategic Management - S. Sankaran

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Chapters at a glance


Background and Basics

  • Business and its Environment
  • Environmental Scanning : SWOT Analysis & E.T.O.P
  • National and International Environments
  • Business Society : Scope; Vision; Mission, Objectives
  • Social Responsibility of Business
  • Business Ethics and Codes of Conduct
  • Social Accounting and Social Audit
  • Strategic Management : Process; Role & Limitations
  • Corporate Appraisal (Methods & Techniques)
  • Corporate Strategies (Generic : Alternatives)
  • Choice of Strategy (Matrices : Portfolio Analysis)
  • Strategy Implementation
  • Strategy Evaluation and Control
  • Macro Economic System : (Policies and Objectives)
  • Economic Systems : Their Impact on Business
  • Economic Planning
  • Multinational Corporations (MNCs)
  • Liberalisation, Privatisation and Globalisation
  • G.A.T.T Uruguay Round & W.T.O (TRIPs & TRIMs)
  • Foreign Capital in India
Book Author

S. Sankaran

Publisher

Margham Publications

Language

English

For

                    

Year Published