Managerial Economics - Dr. S.Sankaran

Managerial Economics - Dr. S.Sankaran

₹220.00
Author : Margham Publications

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  • Definition, Scope & Fundamental Concepts
  • Firm's Objectives and the Role of Managerial Economist
  • Basic Concepts of Consumption and Utility Analysis
  • Demand Determinants (Demand Function)
  • Demand Distinctions
  • Demand Forecasting Techniques
  • Production Function and Laws of Production
  • Supply Factor and Economies of Scale
  • Costs: Concepts and Classifications
  • Cost-output Relationship (Cost-function)
  • Break-Even Analysis
  • Cost Control & Optiomum Firm
  • Market Structure and Competitions
  • Pricing and Output Decisions
  • Pricing Methods
  • Specific Pricing Problems
  • Theory and Nature of Profit
  • Measurement of Profit
  • Profit Policies, Planning and Forecasting
  • Capital Budgeting
  • Cost of Capital
  • Project Profitability
  • Managerial Decision making
  • Linear Programming
  • Game Theory
  • Business Cycle and Business Policy
  • National Income
  • Detrmination of Income and Multiplier
  • Social Accounting and Input-output Analysis
  • Monetary and Fiscal Policies
  • Economic Planning and MRTP Act
  • Industrial Policy
  • The Consumer
  • More about Product Pricing and Differential Pricing
  • Measurement of Economic Concentration
  • Optimization Technique : Simplex Method in LPP
  • Foreign Invesment
  • Appendix – Case Studies
Book Author

Dr. S.Sankaran

Publisher

Margham Publications

Language

English

For

B.A.(Eco), BCS, BBA, BBM, M.com. & MBA Courses.

Year Published