Consumer Behaviour - Dr. L. Natarajan
₹150.00
- Nature & Scope of Consumer Behaviour
- Consumer Behaviour Models
- Market Segmentation
- The Influence of Culture on Consumer Behaviour
- Influence of Social Class
- Reference Groups
- Influence of Family in Decision Making
- Consumer Motivation
- Consumer Involvement and Decision Making
- Opinion Leadership and Personal Influence
- Information Processing
- Consumer Learning
- Personality and Consumer Behaviour
- Theories in Consumers' Attitude
- Online Marketing
- Consumerism
| Book Author |
Dr. L. Natarajan |
|---|---|
| Publisher |
Margham Publications |
| Language |
English |
| For |
M.B.A. & Other Professional Courses. |
| Year Published |
|