Services marketing (BBA) (TANSCHE) – Dr. L. Natarajan
₹170.00
- Growth of Service Sector
- The Concept of Service
- Characteristics of Services
- Classification of Services
- Designing of the Service
- Service Blueprinting
- Building Service Aspirations and Developing Human Resources
- Service Marketing Mix
- Service Product Decisions
- Pricing Strategies and Tactics
- Service Promotion
- Distribution Methods for Services
- People in Services Marketing Mix
- Physical Evidence
- Process in Service Marketing Mix
- Effective Management of Service Marketing
- Managing Demand and Supply
- Capacity Planning and Segmentation
- Types of Marketing in Service Firms: Internal Marketing
- Delivering Quality Service
- Causes of Service Quality Gaps
- SERVQUAL Model or Service Gap Model
- The Customer Expectation Vs. Perceived Service Gap
- Customer Relationship Management
- Quality Standards: Factors and Solutions
- The Service Performance Gap
- External Communication to Customers
- The Promise Vs. Delivery Gap
- Developing Appropriate and Effective Communication about Service Quality
- Marketing of Financial Services
- Marketing of Health Services
- Hospitality Services (Travels, Hotel and Tourism)
- Marketing of Professional Service
- Marketing of Public Utility Service
- Marketing of Educational Services and E-services
| Book Author |
Dr. L. Natarajan/strong> |
|---|---|
| Publisher |
Margham Publications |
| Language |
English |
| For | (BBA)-(TANSCHE) |
| Year Published |
2025 |