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Welcome to MARGHAM Publications

Fully realizing the value of books in our lives, late Sri. K. Marghabandhu dreamt of starting a publishing house and his son Mr. M. Narayanan gave shape & life to his dream, in the year 1984. Thus started, MARGHAM Publications tasted success even with their first publication "Monetary Economics", written by Dr.S.Sankaran. Buoyed by the acclaim the book returned, MARGHAM consciously added quality titles authored by renowned writers.

We are now one of the most trusted publishing house with many of our titles recommended as text books by universities.

Creativity and Innovation Management - Dr. P. Rizwan Ahmed

Creativity and Innovation Management

Creativity
Thinking
Lateral Thinking
Creative Problem Solving
Techniques of Creative Problem Solving
Weakening Our Inner Sensors

Book Author	Dr. P. Rizwan Ahmed
Publisher	Margham Publications
Language	English
For
Year Published

Creativity and Innovation Management - Dr. P. Rizwan Ahmed

Author T.S. Reddy & Dr.Y.Hari Prasad Reddy

₹130.00

Customer Relationship Management - Dr. S. Sheela Rani

Customer Relationship Management

Introduction to Customer Relationship Management
Theoretical Foundations of Relationship Marketing
Customer Relationship
CRM - The Business Transformation
The Analysing Phase of Relationship Marketing
Customer Loyalty
Relationship Drivers
Partnership
Implementing Relationship Marketing Programmes - Strategy, Structure and Systems
Implementing RM Programmes - Shared Values, Staff, Skills and Styles
Monitoring and Controlling Relationship
Technology for Relationship Marketing

Book Author	Dr. S. Sheela Rani
Publisher	Margham Publications
Language	English
For	B.B.A., M.B.A. & Other Professional Courses.
Year Published

Customer Relationship Management - Dr. S. Sheela Rani

Author T.S. Reddy & Dr.Y.Hari Prasad Reddy

₹180.00

Dictionary of Commerce

Dictionary of Commerce

Commerce terms from A to Z


Publisher	Margham Publications
Language	English
For	B.Com., M.Com., & Other professional Courses.
Year Published

Dictionary of Commerce

Author T.S. Reddy & Dr.Y.Hari Prasad Reddy

₹120.00

Cyber Law - Dr. P. Rizwan Ahmed

Cyber Law

Cyber Law: Introduction
The security Aspect of Cyber Law
The Intellectual Property Aspect in Cyber Law
The Evidence Aspect in Cyber Law
The Criminal Aspect in Cyber Law
Global Trends and EDI
The Information Technology Act, 2000
Understanding the Technology of Internet
Application of Copyright Act, 1957
Intellectual Property Rights

Book Author	Dr. P. Rizwan Ahmed
Publisher	Margham Publications
Language	English
For
Year Published

Cyber Law - Dr. P. Rizwan Ahmed

Author T.S. Reddy & Dr.Y.Hari Prasad Reddy

₹150.00

E - Commerce - Dr. K. Abirami Devi & Dr. M. Alagammai

E - Commerce

An Overview of E-Commerce
Evolution and Growth of E-Commerce
Classification of Electronic Commerce
Framework and Application of E-Commerce in Various Industries
Planning and Essentials of E-Commerce
Internet and Information Super Highway
Web Technology and Information System
Database Concepts and Digital Library
Electronic Data Interchange
Consumer Electronic Commerce
Online Shopping
E-Marketing and E-Advertising
Supply chain and value chain on the Web
E-Payment
E-Security
Cyber Crimes and Cyber Laws
Issues relating to E-business Environment
Mobile Commerce

Book Author	Dr. K. Abirami Devi & Dr. M. Alagammai
Publisher	Margham Publications
Language	English
For	B.Com., M.Com., B.C.A. & Other Professional Courses.
Year Published

E - Commerce - Dr. K. Abirami Devi & Dr. M. Alagammai

Author T.S. Reddy & Dr.Y.Hari Prasad Reddy

₹220.00

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