• General Instructions

Part I – Gravimetric Analysis

• Gravimetric Estimation – An Introduction
• Apparatus commonly used in Gravimetric Analysis
• Grarimetric Experiments

Part II – Qualitative Organic Analysis

• Organic Analysis – An Introduction
• General Reactions
• Systematic procedure for the analysis of an organic compound
• Model analysis of an organic compound

Part III – Preparation of Organic Compounds

• Oxidation
• Reduction
• Esterification
• Acetylation
• Hydrolysis
• Nitration
• Bromination
• Osazone Fromation
• Benzoylation
• Diazotisation/Preparation of Dyes
• Model analysis of an organic compound

₹130.00

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• Marketing Communication
• Nature and Scope of Advertising
• Functions and Benefits of Advertising
• Advertising Objectives and Goals
• Types of Advertising
• Economic Aspects of Advertising
• Social and Ethical Aspects of Advertising
• Advertising Agencies
• Advertisement Budget
• Advertising Campaign Planning
• Advertising Copy
• Advertising Themes and Appeals
• Copy Design, layout and Production
• Advertising Media
• Indoor Media
• Outdoor Media Advertising
• Measuring Advertising Effectiveness
• Personal Selling and Salesmanship
• Types of Salesmanship & Salesmen
• As Ideal Salesman & Aggressive Selling
• Personal Selling Process
• Theories of Selling
• Sales Organisation & Sales Manager
• Recruitment and Training of Salesmen
• Motivation and Remuneration of Salesmen
• Supervision and Control of Salesmen (Sales Territories and Quotas)
• Nature and Scope of Sales Promotion
• Role and Significance of Sales Promotion
• Sales Promotion Strategies
• Tools of Sales Promotion Schemes
• Planning and Implementation of Sales Promotion Programme
• Buying Motives
• Knowledge of Customers
• Customer Support /services (Packing and Guarantee)
• Publicity
• Public Relations
• Consumerism
• Advertising Research

Author P.Saravanavel & S.Sumathi

₹250.00

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• Global Enmvironment
• Past University Question Papers
• Multinational Corporation
• Cultural and Ethical Environment
• Japanese Management
• Strategic Management
• Strategic Management Process
• Phases in Strategy Formation
• Strategy Implementation
• Strategic Evaluation and Control
• The Learning Organisation
• Decision-making
• Total Quality Management
• Business Process Reengineering
• Information Technology Audit
• Bhagavat Fita and Management
• Women in Management
• Contribution to the Management Thought by Thirukkural
• Management in the Future

Author Dr. L. Natarajan

₹120.00

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• Introduction
• Basics of Bank Management
• Functions of a Commerical Bank
• Credit Management
• Management of Non-Performing Assets
• International Banking
• Investment Management
• Risk Management
• Electronic Banking
• Marketing Management

Author S. Arunajatesan & S. Radhakrishnan

₹170.00

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