• Introduction to Research
• Research Design
• Sources and Data Collection
• Data Analysis and Preparation
• Presenting Results

Author T.S. Reddy & Dr.Y.Hari Prasad Reddy

₹160.00

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• An Introduction to Retailing
• Retail in India
• The Global Retail Market
• Theories of Retail Development
• Functions, Characteristics and Types of Retailers
• Functions of Retailing Management
• Retail Formats
• Retail Location Strategies
• Branding in Retailing
• Retail Store Brands
• Retail Communication and Promotion
• Supply Chain Management
• Role of Information Technology in Retailing
• Retail Management Information System
• The Management of Service and Quality in Retailing
• Merchandise Management (Retail Inventory Management)
• Visual Merchandise Management
• Category Management
• Space Management
• Retail Pricing
• Consumerism and Ethis in Retailing
• E-Tailing in India
• International Retailing
• Retail Shopper Behaviour
• Segmentation, Targeting and Positioning
• Complaints Management
• Online Retailing
• Retail Accounting and Audits
• Case Studies

₹200.00

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• Meaning and Scope of Research
• Research Process
• Identifying a Research Problem
• Approaches to Research
• A Note on Methodology in Economics
• Objectivity in Social Research
• Research Design
• Hypothesis
• Organizing Statistical survey
• Nature of Data
• Interview Techniques
• Observation Techniques
• Collection of Primary Data - Questionnaire Method
• Processing of Data
• Interpretation of Data
• Thesis Writing
• Evaluation of Thesis
• Survey of Literature
• Index and Bibliography
• Scaling Technique
• Sampling
• Statistical Techniques
• Advanced Statistical Tools
• Advanced Statistics - Non Parametric Tests
• Research Presentation - Graphs and Diagrams
• Business Letter
• Meetings
• A note on Essay Writing

APPENDIX

• Circular Letters
• Sales Letters
• Enquiry Letters
• Reply to Enquiries
• Collection Letters
• Complaint Letters
• Public Relations Letters

₹230.00

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• An Overview of Retail
• Retail Marketing
• Fundaments of Promotion
• Retail Store Operations
• Customer Value Management
• Latest Trend in Retail Business

Author T.S. Reddy & Dr.Y.Hari Prasad Reddy

₹100.00

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