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Commerce and Management

  • a) Financial Statements(US GAAP and IFRS)
  • b) Revenue Recognition (US GAAP and IFRS)
  • c) Current Assets and Current Liabilities (US GAAP and IFRS)
  • d) Asset Valuation and Valuation of Liabilities (US GAAP and IFRS)
  • e) Equity Transactions
  • f) IND AS and Financial reporting
Book Author

Dr. S. Seethalakshmi, Dr. K. Shymala, Dr. R. Subhasri

Publisher

Margham Publications

Language

English

 Financial Reporting - Dr. S. Seethalakshmi, Dr. K. Shymala, Dr. R. Subhasri
₹180.00

  1. Average Due Date
  2. Branch Accounts
  3. Account Current
  4. Sale or Return
  5. Self Balancing Ledgers and Sectional Balancing System
  6. Fire Insurance Claims
  7. Investment Accounts
  8. Hire Purcashe and Instalment Purchase Systems
  9. Royalty Accounts
  10. Insolvency Accounts
  11. Accounting for Packages or Containers
  12. Deparmental Accounting
  13. Introduction to Accounting
  14. Basic Accounting Concepts and Conventions
  15. The Accounting Cycle - Books and Records
  16. Trial Balance
  17. Rectificationof Errors
  18. Bills of Exchange
  19. Bank Reconciliation Statement
  20. Inventory Valuation
  21. Depreciation Accounting
  22. Provisions and Reserves
  23. Capital and Revenue
  24. Final Accounts
  25. Singel Entry System or Accounts from Incomplete Records
  26. Joint Venture Accounts
  27. Accounts of Non-Profit Organisations
  28. Contract Accounts
  29. Voyage Accounts
  30. Farm Accounts
  31. Partnership Fundamentals
  32. Partnership - Final Accounts
  33. Admissionof a Partner
  34. Retirement, Retirement cum Admission & Death of a Partner
  35. Dissolution of a Firm
  36. Sale to a Company and Amalgamation of Firms
Book Author

T.S. Reddy and A. Murthy

Publisher

Margham Publications

Language

English

For

                

Year Published
Advanced Accountancy - Vol:1 -T.S. Reddy And A. Murthy
Author T.S. Reddy and A. Murthy
₹450.00

Advertising and Salesmanship
  • Marketing Communication
  • Nature and Scope of Advertising
  • Functions and Benefits of Advertising
  • Advertising Objectives and Goals
  • Types of Advertising
  • Economic Aspects of Advertising
  • Social and Ethical Aspects of Advertising
  • Advertising Agencies
  • Advertisement Budget
  • Advertising Campaign Planning
  • Advertising Copy
  • Advertising Themes and Appeals
  • Copy Design, layout and Production
  • Advertising Media
  • Indoor Media
  • Outdoor Media Advertising
  • Measuring Advertising Effectiveness
  • Personal Selling and Salesmanship
  • Types of Salesmanship & Salesmen
  • As Ideal Salesman & Aggressive Selling
  • Personal Selling Process
  • Theories of Selling
  • Sales Organisation & Sales Manager
  • Recruitment and Training of Salesmen
  • Motivation and Remuneration of Salesmen
  • Supervision and Control of Salesmen (Sales Territories and Quotas)
  • Nature and Scope of Sales Promotion
  • Role and Significance of Sales Promotion
  • Sales Promotion Strategies
  • Tools of Sales Promotion Schemes
  • Planning and Implementation of Sales Promotion Programme
  • Buying Motives
  • Knowledge of Customers
  • Customer Support /services (Packing and Guarantee)
  • Publicity
  • Public Relations
  • Consumerism
  • Advertising Research
Book Author

P.Saravanavel & S.Sumathi

Publisher

Margham Publications

Language

English

For

B.Sc., B.A., M.B.A., I.A.S. & Other Competitive Examinations.                           

Year Published

 

Advertising and Salesmanship - P.Saravanavel & S.Sumathi
Author P.Saravanavel & S.Sumathi
₹250.00

Advanced Management Theory
  • Global Enmvironment
  • Past University Question Papers
  • Multinational Corporation
  • Cultural and Ethical Environment
  • Japanese Management
  • Strategic Management
  • Strategic Management Process
  • Phases in Strategy Formation
  • Strategy Implementation
  • Strategic Evaluation and Control
  • The Learning Organisation
  • Decision-making
  • Total Quality Management
  • Business Process Reengineering
  • Information Technology Audit
  • Bhagavat Fita and Management
  • Women in Management
  • Contribution to the Management Thought by Thirukkural
  • Management in the Future

 

Book Author

Dr. L. Natarajan

Publisher

Margham Publications

Language

English

For

M.Com. and M.B.A. Courses of Madras & Other South Indian Universities.    

Year Published
Advanced Management Theory - Dr. L. Natarajan
Author Dr. L. Natarajan
₹120.00

Bank Management
  • Introduction
  • Basics of Bank Management
  • Functions of a Commerical Bank
  • Credit Management
  • Management of Non-Performing Assets
  • International Banking
  • Investment Management
  • Risk Management
  • Electronic Banking
  • Marketing Management
Book Author

S. Arunajatesan & S. Radhakrishnan

Publisher

Margham Publications

Language

English

For

B.Com., M.Com., M.B.A. & Other Professional Courses.                    

Year Published

 

Bank Management - S. Arunajatesan & S. Radhakrishnan
Author S. Arunajatesan & S. Radhakrishnan
₹170.00