Margham Publications - Commerce and Management

Commerce and Management

Elements of Operations Research - Dr. H. Premraj

Operations Research- An Introduction
Linear Programming-Mathematical Formulation
Linear Programming-Graphical Method
Linear Programming-Simplex Method
Transportation
Assignment
Game Theory

Book Author	Dr. H. Premraj
Publisher	Margham Publications
Language	English
For
Year Published	First Published 2019

Elements of Operations Research - Dr. H. Premraj

₹180.00

Enterprise Resource Planning - Dr. P. Rizwan Ahmed

Enterprise Resource Planning: An Introduction
Business Functions and Business Processes
Development of ERP Systems
ERP and related technologies
ERP Functional Modules
ERP Implementation Life Cycle
Marketing Information Systems and sales order process in ERP
Customer Relationship Management(CRM)
SAP: An Introduction
Production and SCM Information System
Accounting in ERP
Human Resource Process in ERP
Management by Objectives (MBO)
Overview of System Packages
Extended ERP
Case Studies

Book Author	Dr.P.Rizwan Ahmed
Publisher	Margham Publications
Language	English
For
Year Published

Enterprise Resource Planning - Dr. P. Rizwan Ahmed

Author Dr. P. Rizwan Ahmed

₹180.00

Entrepreneurial Development - Dr. Jayshree Suresh

Introduction to Entrepreneur
Design Thinking
Setting up of an Enterprise
Business Model Canvas and Formulation of Project Report
MSMEs and Support Institutions

Book Author	Dr. Jayshree Suresh
Publisher	Margham Publications
Language	English
For	&NBSP;
Year Published	2025

Entrepreneurial Development - Dr. Jayshree Suresh

Author T.S. Reddy & Dr.Y.Hari Prasad Reddy

₹170.00

Entrepreneurial Development - Dr. Jayshree Suresh

Understanding the Meaning of "Entrepreneur"
Characteristics of an Entrepreneur
Classification of Entrepreneurs
The Entrepreneurial Scene in India
Factors influencing Entrepreneurship
Entrepreneurial Growth
Problems of Entrepreneurs
Business Idea Generation Techniques
Identification of Business Opportunities
Marketing Feasibility
Financial and Economic Feasibilities
Technical, Legal, managerial, Locational and Other Feasibilities
Project Appraisal
Project Report
Franchising
Product Strategies
Pricing Strategies
Distribution Strategies
Promotional Strategies
Step-by-Step Approach for Starting New Business
Learning to be Successful
Family Owned Business Enterprises
Strategic Approaches
Ethics and Entrepreneurship
Cases

Book Author	Dr. Jayshree Suresh
Publisher	Margham Publications
Language	English
For	B.Sc., B.A., M.B.A., I.A.S. & Other Competitive Examinations.
Year Published

Author T.S. Reddy & Dr.Y.Hari Prasad Reddy

₹230.00

Entrepreneurial Development - P. Saravanavel

Concept of Entrepreneur
Entrepreneurship
Classification of Entrepreneur
Entrepreneurial Competencies and Motivation
Entrepreneurial Innovation
Entrepreneurial Environment
Barriers to Entrepreneurship
Locational Mobility of Entrepreneurs
Entrepreneurship and Risk Management
Emerging Entrepreneurial Class in India
Development of Women Entrepreneurs
Rural Entrepreneurship
International Entrepreneurship
Entrepreneurial Development Programme
Phases of Entrepreneurial Development Programme
Technique of Identification of Potential Entrepreneurs
Entrepreneurship Development
Creativity and Business Idea
Identification of Business Opportunities
Project Identification
Project Appraisal and Feasibility Studies
Social Cost-Benefit Analysis: Socio Profitability
Project Incentives and Subsidies
Environmental and Tax Considerations in Promotion of Industries
Institutional Support to Entrepreneurs
Institutional Finance to entrepreneur
Role of Entrepreneur in Economic Growth
Changing Economic Scenario and Strategic Approach in Small Business
Strategic Approaches: NICHE Play, Networking, Geographic Concentration
Women Empowerment and Self-Help Groups, Micro Financing and Financial Inclusion
Franchising and Dealership
Leasing Arrangements
Pradhan Mantri Jan Dhan Yojana & Six Pillars
Start Up and Stand Up Enterprises
Factors Leading to Success and Failure of Entrepreneurs
Case History of Successful Entrepreneurs
Appendix – A
Appendix – B
Appendix – C

Book Author	P. Saravanavel & P. Sumathi
Publisher	Margham Publications
Language	English
For
Year Published	First Published 2020

Entrepreneurial Development - P. Saravanavel

Author P.Saravanavel & S.Sumathi

₹230.00

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