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Commerce and Management

Entrepreneurial Development
  • Understanding the Meaning of "Entrepreneur"
  • Characteristics of an Entrepreneur
  • Classification of Entrepreneurs
  • The Entrepreneurial Scene in India
  • Factors influencing Entrepreneurship
  • Entrepreneurial Growth
  • Problems of Entrepreneurs
  • Business Idea Generation Techniques
  • Identification of Business Opportunities
  • Marketing Feasibility
  • Financial and Economic Feasibilities
  • Technical, Legal, managerial, Locational and Other Feasibilities
  • Project Appraisal
  • Project Report
  • Franchising
  • Product Strategies
  • Pricing Strategies
  • Distribution Strategies
  • Promotional Strategies
  • Step-by-Step Approach for Starting New Business
  • Learning to be Successful
  • Family Owned Business Enterprises
  • Strategic Approaches
  • Ethics and Entrepreneurship
  • Cases
Book Author

Dr. Jayshree Suresh

Publisher

Margham Publications

Language

English

For

B.Sc., B.A., M.B.A., I.A.S. & Other Competitive Examinations.                     

Year Published

 

Entrepreneurial Development - Dr. Jayshree Suresh
Author T.S. Reddy & Dr.Y.Hari Prasad Reddy
₹230.00

  • Concept of Entrepreneur
  • Entrepreneurship
  • Classification of Entrepreneur
  • Entrepreneurial Competencies and Motivation
  • Entrepreneurial Innovation
  • Entrepreneurial Environment
  • Barriers to Entrepreneurship
  • Locational Mobility of Entrepreneurs
  • Entrepreneurship and Risk Management
  • Emerging Entrepreneurial Class in India
  • Development of Women Entrepreneurs
  • Rural Entrepreneurship
  • International Entrepreneurship
  • Entrepreneurial Development Programme
  • Phases of Entrepreneurial Development Programme
  • Technique of Identification of Potential Entrepreneurs
  • Entrepreneurship Development
  • Creativity and Business Idea
  • Identification of Business Opportunities
  • Project Identification
  • Project Appraisal and Feasibility Studies
  • Social Cost-Benefit Analysis: Socio Profitability
  • Project Incentives and Subsidies
  • Environmental and Tax Considerations in Promotion of Industries
  • Institutional Support to Entrepreneurs
  • Institutional Finance to entrepreneur
  • Role of Entrepreneur in Economic Growth
  • Changing Economic Scenario and Strategic Approach in Small Business
  • Strategic Approaches: NICHE Play, Networking, Geographic Concentration
  • Women Empowerment and Self-Help Groups, Micro Financing and Financial Inclusion
  • Franchising and Dealership
  • Leasing Arrangements
  • Pradhan Mantri Jan Dhan Yojana & Six Pillars
  • Start Up and Stand Up Enterprises
  • Factors Leading to Success and Failure of Entrepreneurs
  • Case History of Successful Entrepreneurs
  • Appendix – A
  • Appendix – B
  • Appendix – C
Book Author

P. Saravanavel & P. Sumathi

Publisher

Margham Publications

Language

English

For

              

Year Published

 First Published 2020

Entrepreneurial Development - P. Saravanavel
Author P.Saravanavel & S.Sumathi
₹230.00

1 Introduction to Event Management

2 Concept and Design of Events

3 Event Feasibility Analysis

4 Marketing and Promotion

5 Public Relations

6 Event Budgeting

7 Sponsorship Strategies

8 Event Evaluation

9 Event Trends

10 Event Management Personnel



Book Author Dr. B. Vijayakumar
Publisher Margham Publications
Language English
Event Management Dr. B. Vijayakumar
₹150.00

Entrepreneurship and Small Business Management
  • Concept of Entrepreneurship
  • 2. Training and Development of Entrepreneurs
  • 3. Small Scale Industries in India
  • 4. Establishment of a Small Enterprise
  • 5. Project Management
  • 6. Technical and Locational Feasibility
  • 7. Inventory Planning and Control
  • 8. Project Finance
  • 9. Capitalisation
  • 10. Working Capital
  • 11. Financial Institutions
  • 12. Institutional Assistance
  • 13. Incentives & Subsidies
  • 14. Ownership Structures
  • 15. Market Feasibility
  • 16. Financial Appraisal of Projects
  • 17. Growth Strategies
  • 18. Franchising
  • 19. Ancillary Industrial Undertaking
  • 20. Legal Formalities
  • 21. Export Promotion
  • 22. Sickness in Small Scale Sector
  • 23. Personnel Administration
  • 24. Women Entrepreneurs
  • 25. Successful Entrepreneurs in India
Book Author

Dr. P.T. Vijayshree & Dr. M.Alagammai

Publisher

Margham Publications

Language

English

For

For B.Com., B.B.A., M.Com & M.B.A. Coursess.                     

Year Published

 

Entrepreneurship and Small Business Management - Dr. P.T. Vijayshree & Dr. M.Alagammai
Author T.S. Reddy & Dr.Y.Hari Prasad Reddy
₹180.00

Financial & Management Accounting
  • Financial and Management Accounting - Nature and Scope
  • Accounting Principles, Concepts, Conventions, Standards and sytems
  • Accounting Cycle
      (A) Books and Records
      (B) Trial Balance
      (C) Preparation of Financial Statements or Final Statements or Final Accounts
  • Financial Statement Analysis
  • Ratio Analysis
  • Funds Flow Statement
  • Cash Flow Statement II (As per AS-3)
  • Working Capital Management
  • Cost Accounting
  • Inventory Control
  • Marginal Costing
  • Budgeting and Budgetary Control
  • Standard Costing and Variance Analysis
  • Capital Budgeting
  • Computer Accounting and Algorithm
  • Reporting to Management
  • Human Resource Accounting
  • Inflation Accounting or Accounting for Price Level Changer
  • Anna University / Madras University M.B.A Past Examination Question Papers
  • Question Papers 2008
Book Author

Prof T.S. Reddy & Dr.Y.Hari Prasad Reddy

Publisher

Margham Publications

Language

English

For

              

Year Published

 

Financial & Management Accounting - Prof T.S. Reddy & Dr.Y.Hari Prasad Reddy
Author T.S. Reddy & Dr.Y.Hari Prasad Reddy
₹420.00

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