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Economics

Economics

International Economics (B.Com) - Dr.S. Sankaran
  • International Economics : Nature, Scope and Importance
  • Salient Features and Advantages of International Trade
  • Basic Analytical Tools
  • The Classical Theory of International Trade : Adam Smith and David Ricardo : Cost Advantages Theories
Book Author

Dr.S. Sankaran
Publisher

Margham Publications
Language

English
For

B.Com. and Other Competitive Examinations.
Year Published

 
International Economics (B.Com) - Dr.S. Sankaran
₹200.00
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Macro Economics - Dr. S.Sankaran
  • Micro and Macro Economics and Fundamental Concepts
  • National Income
  • Social Accounting
  • The Classical Theory of Employment & Equilibrium
  • Money and Prices
  • Keynesian Mcro Analysis
  • Consumption Function
  • The Multiplier
  • Saving & Investment
  • Marginal Efficiency of Capital
  • Principle of Acceleration
  • Rate of Interest
  • Keynesian Model and Keynesian Cross
  • Keynes' Theory of Money and Prices (Reformulation of the Quantity Theory of Money)
  • Evaluationof Keynesian Theory of Employment
  • Theories of Patinkin & Friedman
  • Inflation and Deflation
  • Business Cycle
  • Policies and Objectives
  • Monetary Policy & Credit Control
  • Fiscal Policy
  • Growth Models
  • Statics and Dynamics
  • Theories of International Trade
  • Balance of Payments
  • IMF and International Liquidity
  • Monetarism Vs Fiscalism
  • Cost of Living and Standard of Living
  • Industrial Policy & Economic Liberalisation
  • Liberalisation; Privatisation & Globalisation
  • Contrinutions of Nobel Economists
  • Macro Economic Scene in India
  • Appendix – Question Bank
  • Section A – Multiple Choice Type
  • Section B – True or False Type
  • Section C – Fill in the Blanks
  • Section D – Matching Type
  • Section E - Comprehensive Test
  • Section F - Essay Type Test
Book Author

Dr. S.Sankaran
Publisher

Margham Publications
Language

English
For

B.Sc., B.A., M.B.A., I.A.S. & Other Competitive Examinations.
Year Published

 
Macro Economics - Dr. S.Sankaran
₹200.00
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Rural Banking - Dr. S.Sankaran
  • Nature and Scope of Managerial Economics
  • Demand Analysis
  • Production and Cost Analysis
  • Pricing Methods and Strategies
  • Market Classification
Book Author

Dr. S. Sankaran
Publisher

Margham Publications
Language

English
For  For BBA, B.Com, & B.Com. (CS) Courses
Year Published

2025
Managerial Economics (BBA) (As per TANSCHE Syllabus) – Dr. S. Sankaran
₹150.00
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Managerial Economics - Dr. S.Sankaran
  • Definition, Scope & Fundamental Concepts
  • Firm's Objectives and the Role of Managerial Economist
  • Basic Concepts of Consumption and Utility Analysis
  • Demand Determinants (Demand Function)
  • Demand Distinctions
  • Demand Forecasting Techniques
  • Production Function and Laws of Production
  • Supply Factor and Economies of Scale
  • Costs: Concepts and Classifications
  • Cost-output Relationship (Cost-function)
  • Break-Even Analysis
  • Cost Control & Optiomum Firm
  • Market Structure and Competitions
  • Pricing and Output Decisions
  • Pricing Methods
  • Specific Pricing Problems
  • Theory and Nature of Profit
  • Measurement of Profit
  • Profit Policies, Planning and Forecasting
  • Capital Budgeting
  • Cost of Capital
  • Project Profitability
  • Managerial Decision making
  • Linear Programming
  • Game Theory
  • Business Cycle and Business Policy
  • National Income
  • Detrmination of Income and Multiplier
  • Social Accounting and Input-output Analysis
  • Monetary and Fiscal Policies
  • Economic Planning and MRTP Act
  • Industrial Policy
  • The Consumer
  • More about Product Pricing and Differential Pricing
  • Measurement of Economic Concentration
  • Optimization Technique : Simplex Method in LPP
  • Foreign Invesment
  • Appendix – Case Studies
Book Author

Dr. S.Sankaran
Publisher

Margham Publications
Language

English
For

B.A.(Eco), BCS, BBA, BBM, M.com. & MBA Courses.
Year Published

 
Managerial Economics - Dr. S.Sankaran
₹270.00
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Micro Economics - S. Sankaran
  • PART I - INTRODUCTION
  • Definitions
  • Economic Analysis
  • Micro Economics
  • Economic Systems
  • Concepts and Classification of Models
  • PART II – THEORY OF DEMAND
  • Consumer Behavior
  • Indifference Curve Analysis (Ordinal)
  • Revealed Preference Theory
  • Elasticity of Demand and Supply
  • Consumer’s Surplus
  • PART III – FACTORS AND THEORY OF PRODUCTION
  • Land and Capital
  • Labour and Organization
  • Theory of Production Laws of Returns
  • Production Function and Returns to Scale
  • Theories of Population
  • Specialization and Scale of Production
  • PART IV – THEORY OF PRODUCT PRICING
  • Theory of Value and Market Forms
  • Cost and Revenue
  • Equilibrium of the firm and Industry
  • Perfect Competition
  • Monopoly and Price Discrimination
  • Monopolistic Competition
  • Oligopoly and Duopoly
  • Bargaining and Bilateral Monopoly
  • Speculation
  • PART V – THEORY OF FACTOR PRICING
  • Theory of Distribution
  • Rent
  • Wages
  • Interest
  • Profit
  • Question Bank
  • Section A - Objective Type Questions
  • Section B - Analytical Type Questions
  • Section C – Essay Type Questions
Book Author

S. Sankaran
Publisher

Margham Publications
Language

English
For

B.Com. and Other Competitive Examinations.
Year Published

 
Micro Economics - S. Sankaran
₹250.00
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More Articles ...

  1. Monetary Economics - Dr. S.Sankaran
  2. Principles of Economics - S.Sankaran
  3. Rural Banking - Dr. S.Sankaran
  4. Rural Economics - Dr. S.Sankaran
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