Margham Publications - Commerce and Management

Commerce and Management

Introduction to International Marketing
International Marketing Environment
Product Planning for Export
Export Pricing
Market Selection
Market Entry Decisions
Marketing Information System and Marketing Research
General Agreement on Tariffs and Trade (GATT and Trade Liberalisation)
United Nations Conference on Trade and Development (UNCTAD) & United Nations Industrial Development Organisation (UNIDO)
International Economic Integration : European Union & Other Regional Groupings
International Monetary System, International Monetory Fund (I.M.F) and World Bank
India's Foreign Trade
Institutional Infrastructure for Export Promotion in India
Export Procedure and Documents

Book Author	L. Natarajan
Publisher	Margham Publications
Language	English
For	M.B.A. & Other Professional Courses
Year Published

₹200.00

₹160.00

Author T.S. Reddy & Dr.Y.Hari Prasad Reddy

₹270.00

International Trade: Nature, Scope and Importance
Features & Advantages: Difference between Internal & International Trade
Basic Analytical Tools
The Classical Theory of International Trade: Adam Smith and David Ricardo - Cost Advantages Theories
Haberler's Opportunity Cost Theory (Neo-Classical Theory)
The Heckscher-Ohlin Theory (Modern Theory of Factor Endowments)
Trade Policy: Free Trade Vs. Protection and Effects of Tariff
Balance of Payments: Concepts : Disequilibrium & Correction
Foreigh Exchange: Fixed and Floating; & Exchange Control
Export Procedures & Documents; Finance and Promotion
International Monetary System
International Monetary Fund & S.D.R.
International Liquidity and Debt
International Financial Institutions: IBRD (World Bank) I.D.A.; I.F.C.; & Asian Development Bank
United National Conference on Trade & Development (UNCTAD)
G.A.T.A. & World Trade Organisation (WTO): (TRIPs and TRIMs)
International Economic Integration: Customs Union; European Union & Other Regional Groupings

₹250.00

Nature and Scope of Investment Management
Financial Markets in India
Industrial Securities Market : New Issue Market
The Secondary Market (Stock Exchange)
(a) Over the Counter Exchange of India (OCTEI) and The National Stock Exchange
(b) Institutional Role in the Development of Stock Market
Depository System
(a) The Securities and Exchange Board of India (SEBI)
(b) Sources of Investment Information
Approaches to Security Analysis - Fundamental Analysis
Technical Analysis
Efficient Market Theory
Risk and Return Analysis
The Concept of Valuation
Options and Futures
Portfolio Construction
Portfolio Management
Portfolio Management Theory
Capital Asset Pricing Model

Book Author	Dr. L. Natarajan
Publisher	Margham Publications
Language	English
For	B.Com., M.Com., B.B.A., M.B.A., I.A.S. & Other Competitive Examinations.
Year Published

Author Dr. L. Natarajan

₹280.00