Margham Publications - Commerce and Management

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Welcome to MARGHAM Publications

Fully realizing the value of books in our lives, late Sri. K. Marghabandhu dreamt of starting a publishing house and his son Mr. M. Narayanan gave shape & life to his dream, in the year 1984. Thus started, MARGHAM Publications tasted success even with their first publication "Monetary Economics", written by Dr.S.Sankaran. Buoyed by the acclaim the book returned, MARGHAM consciously added quality titles authored by renowned writers.

We are now one of the most trusted publishing house with many of our titles recommended as text books by universities.

Commerce and Management

Management Accounting (As per TANSCHE Syllabus) - T. S. Reddy & Y. Hari Prasad Reddy

International Business & Environment

Nature and Scope of Management Accounting
Financial Statement Analysis
Ratio Analysis
Funds Flow Statement
Cash Flow Statement (As per AS – 3)
Marginal Costing
Budgeting and Budgetary Control

Book Author	T. S. Reddy & Y. Hari Prasad Reddy
Publisher	Margham Publications
Language	English
For	(As per TANSCHE Syllabus)
Year Published	2025

Management Accounting (As per TANSCHE Syllabus) - T. S. Reddy & Y. Hari Prasad Reddy

Author T.S. Reddy & Dr.Y.Hari Prasad Reddy

₹320.00

Managerial Communication (for BBA) (As per TANSCHE Syllabus) – Dr. B. Vijayakumar

International Business & Environment

Introduction to Managerial Communication
Business Letters
Interviews
Communication Through Reports
Modern Forms of Communication

Book Author	Dr. B. Vijayakumar
Publisher	Margham Publications
Language	English
For	(for BBA) (As per TANSCHE Syllabus)
Year Published	2025

Managerial Communication (for BBA) (As per TANSCHE Syllabus) – Dr. B. Vijayakumar

Author T.S. Reddy & Dr.Y.Hari Prasad Reddy

₹130.00

Marketing - For B.com., B.B.A., and B.B.M. - J. Jayasankar

Marketing - J. Jayasankar

Meaning and Evolution of Marketing
Marketing Functions
Product Planning and Policy
Pricing
Channels of Distribution
Promotion and Sales Promotion
Advertising
Personal Selling
Market Segmentation
Buyer Behaviour
Marketing Research
Sales Forecast
Marketing of Consumer Goods
Marketing of Agricultural and Industrial Goods
Marketing of Services
Law relating to Sale of Goods
Stock Market
E-Marketing
Marketing Environment
The Consumer Production Act, 1986
Unfair and Restrictive Trade Practices

Book Author	J. Jayasankar
Publisher	Margham Publications
Language	English
For	For B.com., B.B.A., and B.B.M.
Year Published

Marketing - For B.com., B.B.A., and B.B.M. - J. Jayasankar

₹210.00

Marketing - For B.com., B.B.A., and B.B.M. - Dr. L. Natarajan

Marketing (Natarajan)

An Overview of Marketing
Functions of Marketing
Marketing Environment
Market Segmentation
Consumer Behaviour
Product Concept
New Product Development and Sales Forecasting
Branding, Packaging and Labelling
Price Mix
Channels of Distribution
Promotion Mix
Recent Trends in Marketing – E-Marketing, Consumerism, Marketing Research & Market Information System.

Book Author	Dr. L. Natarajan
Publisher	Margham Publications
Language	English
For	For B.com., B.B.A., and B.B.M.
Year Published

Marketing - For B.com., B.B.A., and B.B.M. - Dr. L. Natarajan

₹210.00

Marketing Management - Dr. L. Natarajan

Marketing Management

Labelling
Pricing
Sales-Force Management
Advertising
Channels of Distribution
Ethics in Marketing
E-Marketing Management
Case Studies
Introduction to Marketing
Macro and Micro Environment
Strategic Planning
Market Segmentation - Targeting and Positioning
Buyer Behaviour
Sales Forecasting
Marketing Information System
Marketing Research
Product Concept
Branding
Packing

Book Author	Dr. L. Natarajan
Publisher	Margham Publications
Language	English
For
Year Published

Marketing Management - Dr. L. Natarajan

₹240.00

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