- Introduction to Customer Relationship Management
- Theoretical Foundations of Relationship Marketing
- Customer Relationship
- CRM - The Business Transformation 4a. Communication in CRM
- The Analysing Phase of Relationship Marketing 5a. Product Marketing
- Customer Loyalty
- Relationship Drivers
- Partnership
- Implementing Relationship Marketing Programmes - Strategy, Structure and Systems
- Implementing RM Programmes - Shared Values, Staff, Skills and Styles
- Monitoring and Controlling Relationship
- Technology for Relationship Marketing
| Book Author |
Dr. S. Sheela Rani |
|---|---|
| Publisher |
Margham Publications |
| Language |
English |
| For |
B.B.A., M.B.A. & Other Professional Courses. |
| Year Published |
|
Author
T.S. Reddy & Dr.Y.Hari Prasad Reddy
₹180.00