- An Overview of Marketing
- Functions of Marketing
- Marketing Environment
- Market Segmentation
- Consumer Behaviour
- Product Concept
- New Product Development and Sales Forecasting
- Branding, Packaging and Labelling
- Price Mix
- Channels of Distribution
- Promotion Mix
- Recent Trends in Marketing – E-Marketing, Consumerism, Marketing Research & Market Information System.
| Book Author |
Dr. L. Natarajan |
|---|---|
| Publisher |
Margham Publications |
| Language |
English |
| For |
For B.com., B.B.A., and B.B.M. |
| Year Published |
|
₹210.00