- Labelling
- Pricing
- Sales-Force Management
- Advertising
- Channels of Distribution
- Ethics in Marketing
- E-Marketing Management
- Case Studies
- Introduction to Marketing
- Macro and Micro Environment
- Strategic Planning
- Market Segmentation - Targeting and Positioning
- Buyer Behaviour
- Sales Forecasting
- Marketing Information System
- Marketing Research
- Product Concept
- Branding
- Packing
| Book Author |
Dr. L. Natarajan |
|---|---|
| Publisher |
Margham Publications |
| Language |
English |
| For |
|
| Year Published |
|
₹240.00