- An Introduction to Retailing
- Functions, Charecteristics and Types of Retailers
- Retail Location Strategies
- Branding in Retailing
- Retail Communication and Promotion
- Supply Chain Management
- Role of Information Technology in Retailing
- Service Management in Retailing
- Merchandise Management
- Retail Pricing
- Consumerism and Ethics in Retailing
- E-tailing in India
- International Retailing
| Book Author |
Dr. L. Natarajan |
|---|---|
| Publisher |
Margham Publications |
| Language |
English |
| For |
|
| Year Published |
|
₹160.00