24, Ground Floor, Rameswaram Road,
T.Nagar, Chennai -600 017. Phone: 044 2432 246

Best Customer Support

Call:044 22501105 (Guindy),
                                044 24322469 (T. Nagar)

Fastest Delivery

Reasonable price

Shop category

Best Sellers

Shop now
Shop category

New Arrivals

Shop now

"Join thousands of Happy Readers and gain access to our entire collection of books that are low-priced"

Join Now today!

 
Sign Up Today

Commerce and Management

Brand Management
  • An Introduction to Brand Management
  • Competition and Brand
  • Brand Power, Customer Loyalty and Brand Association
  • Brand Associations
  • Brand Equity
  • Brand Identity
  • Brand Positioning
  • Brand Extensions
  • Managing Brand Image
  • Brand Revitalisation
  • Brand and Firm
Book Author

Dr. L.Natarajan

Publisher

Margham Publications

Language

English

For

B.Sc., B.A., M.B.A., I.A.S. & Other Competitive Examinations.                    

Year Published

 

Brand Management - Dr. L.Natarajan
Author Dr. L. Natarajan
₹120.00

Business Accounting
  • Working Capital Management - An Overview
  • Cash Management
  • Receivables Management
  • Inventory Management
Book Author

T.S. Reddy & Y. Hari Prasad Reddy

Publisher

Margham Publications

Language

English

For

B.Com., M.Com., M.B.A. and Other Professional Courses.               

Year Published

 

Business Accounting - T.S. Reddy & Y. Hari Prasad Reddy
Author A. Murthy
₹200.00

Business Environment
  • Capital Market Reforms: Securities & Exchange
  • Macro Economic Parameters : Growth & National Income
  • G.A.T.T Uruguay Round & W.T.O. (TRIPs & TRIMs)
  • Definition and Scope of Modern Business
  • Business and its Environment
  • Economic & Non-Economic Environment :
  • Interaction
  • Political Environment : Economic Systems
  • Constitutional Environment : Government
  • Relationship with Business
  • Socio-Cultural Environments
  • Business Organisations and their Social Responsibilities
  • Legal Environment : Indian Company Law
  • The Indian Contract Act
  • Industries (Development & Regulation) Act (I.D.R.A)
  • Concentration of Economic Power: M.R.T.P. Act & Its Repeal (Competition Law)
  • Legislation for Consumer Protection & Consumerism
  • Population & Urbanisation)
  • Five-Year Planning: Investments and Fiscal Deficits Industrial Policy
  • Prices & Distribution
  • Financial Environment & Financial System:
  • Commercial Banks
  • Financial Institutions : Reserve Bank of India
  • Stock Exchange : Regulation & Speculation
  • Industrial Sickness : Role of IRBI & BIFR
  • Non-Banking Financial Institutions for Development
  • Financial Services : Merchant Banking : Factoring & Leasing
  • Liberalisation ; Privatisation and Globalisation
  • Environmental Analysis and Managerial Development
  • Business Ethics
  • Board of India Act 1992 (SEBI)
  • Income Tax Act
  • Foreign Exchange Management Act (FEMA)
  • Economic Environment : Economic Systems & Their Impact on Business
Book Author

Dr. S. Sankaran

Publisher

Margham Publications

Language

English

For

                    

Year Published

 

Business Environment - Dr. S. Sankaran
Author Dr. S. Sankaran
₹250.00

Business Communication
    1. Business Communication - Definition, Process and Kinds
    2. Non-verbal and Oral Communication
    3. Barriers to Effective Communication
    4. Requisites of an effective Letter - Principles of Business Communication
    5. The Layout of Business Letter
    6. Kinds of Business Letter
    7. The Message and the plan
    8. (a) Business Letters - Enquiries and Replies to Enquiries
    9. (b) Status Enquiry and Other kinds of Enquiries
    10. (c) Business Letters - Trade Enquiries
    11. Business Letters - Offers and Quotations
    12. Business Letters - Orders and Replies
    13. Business Letters - Requests for Adjustment and Claims
    14. Reply to Claim / Adjustment Letters
    15. Business Letters - Collection Letters
    16. Acknowledgement Letters
    17. Letters of Complaints and Grievances
    18. Business Letters - Sales Letters
    19. Business Letters - Circular Letters
    20. Agency Correspondence
    21. Bank Correspondence
    22. Insurance Correspondence
    23. Letters of Application for a Job - Curriculum Vitae
    24. Goodwill / Public Relation Letters
    25. Foreign Trade - Export and Import Correspondence
    26. Meetings, Agenda and Minutes
Book Author
N.S. Raghunathan and B. Santhanam
Publisher

Margham Publications

Language

English

For

B.Com., B.B.A., B.Sc., B.B.M., B.C.S. & M.B.A. Courses      

Year Published

 

Business Communication - N.S. Raghunathan and B. Santhanam
Author N.S. Raghunathan And B. Santhanam
₹240.00

Business Environment (Madras) (CDB) - Dr. C. D. Balaji
  • Nature and Scope of Business
  • Business Environment
  • Environmental Scanning and Analysis
  • Social Responsibility of Business
  • Social and cultural Environment
  • Economic Environment - Economic Systems
  • National Income and Macro Economic Parameters
  • Business Cycles
  • Income Inequality, Social Injustice and Resouce Allocation
  • Savings and Investment
  • Foreign Trade and EXIM Policy
  • Balance of Payments (BOP)
  • Money
  • Financial Environmental - Financial System
  • Unemployment
  • Population
  • Poverty
  • Regional Imbalances or Regional Inequalities
  • Inflation
  • Black Money (Parallel Economy)
  • Industrial Sickeness
  • Industrial Pollution
  • Political and Government Environment
  • Legal Environment
  • Fiscal Policy and Monetary Policy
  • Industrial Policy and Industrial Licensing
  • Economic Policies and Reforms (Liberalisation, Privatisation and Globalisation)
  • Foreign Capital (Foreign Direct Investment - FDI)
  • Technological Environment
  • Economic Planning and Economic Sectors
Book Author

Dr. C. D. Balaji

Publisher

Margham Publications

Language

English

For

              

Year Published

 

Business Environment (bhar) (CDB) - Dr. C. D. Balaji
Author Dr. C. D. Balaji
₹180.00

Edux21Consultoria Slot Server Pro Daftar Buku303 Daftar Buku303 Daftar Slot Gacor Daftar Server Kamboja Daftar Server Luar Daftar Server Thailand Daftar Server Thailand Daftar Pro Kamboja PG Soft Daftar Server Vietnam Daftar Server Myanmar Daftar Server Luar Daftar Slot Gacor Daftar Pro Kakek Daftar Slot VIP Daftar Slot Hoki Daftar Slot Hacker Daftar Slot Zeus Tips Menang Slot Daftar Pro Thailand Daftar Server Thailand Daftar Sbobet88 Daftar Server Luar Daftar Slot Demo Daftar Sbobet88 Daftar Server Vietnam Slot Server Thailand Slot Server Kamboja Akun Pro Rusia Akun Pro Server Luar Demo Slot slot server taiwan slot server rusia slot server hongkong slot server jepang slot server china Slot Server Thailand Slot PG Soft Slot Server Thailand Slot Server Thailand Slot Server Thailand Slot Bonanza Mega Roulette Pragmatic Slot Server Kamboja Slot Server Malaysia Slot Server Macau Akun Pro Singapore Akun Pro Malaysia Slot Server Korea Akun Pro Malaysia Slot Server Hongkong Akun Pro Jepang Akun Pro Myanmar slot server thailand slot server thailand slot server filipina slot server jepang slot server malaysia slot server malaysia akun pro kamboja Slot Kamboja Slot Server Myanmar Slot Server Malaysia Slot Server Malaysia Slot Demo Slot Server Luar Slot Server Luar Slot Zeus Slot PG Soft Slot Server Thailand slot server filipina slot server thailand akun pro kamboja slot server malaysia akun pro taiwan akun pro kamboja akun pro thailand akun pro taiwan akun pro malaysia akun pro jepang akun pro swiss akun pro peru akun pro vietnam slot server kamboja slot server thailand slot server myanmar slot server vietnam slot server malaysia slot server filipina slot server jepang slot server singapore slot server spain akun pro taiwan akun pro thailand akun pro malaysia akun pro jepang akun pro swiss akun pro vietnam akun pro singapore akun pro peru akun pro china akun pro hongkong Slot Server Luar Slot Server Thailand Sbobet88 slot server thailand slot server jepang slot server myanmar Slot Server Thailand