Margham Publications - Commerce and Management

Commerce and Management

International Business (BBA) – Dr. S. Sankaran

Introduction to International Business
Introduction of Trade Theories
Foreign Investments
Drivers in Globalisation
Regional Economic Groupings in Practice

Book Author	Dr. S. Sankaran
Publisher	Margham Publications
Language	English
For	B.Com (As per TANSche Syllabus)
Year Published	2025

International Business (BBA) – Dr. S. Sankaran

Author T.S. Reddy & Dr.Y.Hari Prasad Reddy

₹150.00

International Business (M.COM) – Dr. S. Sankaran

International Business (Meaning, Scope, Nature & Importance)
Theoretical Foundations of International Business
Legal Framework of International Business
Multilateral Agreements and Institutions
Multinational Companies (MNCs) and Host Countries
Intra-firm Trade and Transfer Pricing

Book Author	Dr. S. Sankaran
Publisher	Margham Publications
Language	English
For
Year Published	2025

International Business (M.COM) – Dr. S. Sankaran

Author T.S. Reddy & Dr.Y.Hari Prasad Reddy

₹150.00

International Financial Management – Dr. S. Sankaran

Introduction to International Financial Management
International Flow of Funds: Balance of Payments
International Monetary System
Foreign Exchange Market: Features
Exchange Rate Mechanism
Exchange Rate Determination
Determination of Rate of Exchange : Purchasing Power Parity Theory
Spot and Forward Rates
Currency Futures and Currency Options
Exchange Exchange Management Act (FEMA)
Foreign Direct Investment (F.D.I. & International Portfolio Investment)
An Overview of International Financial Markets
Role and Functions of Multilateral Development Banks
International Banking
International Flow of Funds
International Liquidity and Problems of International Debt

Book Author	Dr. S. Sankaran
Publisher	Margham Publications
Language	English
For	B.Sc., B.A., M.B.A., I.A.S. & Other Competitive Examinations.
Year Published

International Financial Management – Dr. S. Sankaran

Author T.S. Reddy & Dr.Y.Hari Prasad Reddy

₹180.00

International Business & Environment - Dr. S. Sankaran

International Business (Meaning, Scope, Nature & Importance)
International & Internal Trade (Features, Differences; Similarities 7 Interdependence)
International Business (Evolution; Driving Forces; Present Trends & Scenario)
Modes of Entry in to International Business (Stages, Approaches & Alliances)
Mercantalism & Classical Theories of International Trade (Cost Advantage: Adam Smith & David Ricardo)
J.S. Mill's Theory of Reciprocal Demand & Haberler's Opportunity Cost Theory of International Trade
The Heckscher - Ohlin Theory: (Theory of Factor Endowments)
Theory of Competitive Advantage; Product Life - Cycle & New Trade Theory
International Business Environment : Political-Legal Environment
Economic Environment : Economic Systems
Cultural Environment
Technological Environment
Trading Policies ; Free Trade Vs. Protection (Tariff Barriers & Effects)
Non-Tariff Barriers to International Trade : (Quotas, Dumping, Subsidies, Voluntary Export Restraints; & administered Barriers)
Economic Integration & Regional Trade Blocks: (EU, NAFTA, ASEAN, SAARC, ESCAP, EFTA, MERCOSUR Etc.)
General Agreement on Tariff and Trade (GATT) & World Trade Organisation (WTO)
Globalisation : (Privatisation & Liberalisation)
Financial Factors & Balance of Payments: Disequilibrium and Correction
Foreign Exchange : Exchange Control & Devaluation
Spot and Forward Exchange: Illustration; Exchange Risk; & Convertibility of Rupee
Financing & Procedures in Foreign Trade: Imports: Letter of Credit & Payment of Bills
Exports: Mangement & Procedures: (Financing; Promotion and Pricing)
International Monetary System
International Monetary Fund and S.D.R.
International Liquidity & Debt
International Financial Institutions: IBRD (World Bank); IBA, IFC & Asian Development Bank
United Nations Conferenceon Trade & Development and United Nations Industrial Development Organisation (UNCTAD & UNIDO)
Euro-Dollar Market
Multinational Corporations (MNCs)
International Marketing
Foreign Investments
Foreign Trade
Social Responsibilities of Business
Business Ethics and Codes of Conduct
HRM: Staffing Policy and Expatriates
Global Recruitment; Cross-Culture Training

Book Author	Dr. S. Sankaran
Publisher	Margham Publications
Language	English
For	B.Sc., B.A., M.B.A., I.A.S. & Other Competitive Examinations.
Year Published

International Business & Environment - Dr. S. Sankaran

Author T.S. Reddy & Dr.Y.Hari Prasad Reddy

₹250.00

International Marketing - L. Natarajan

Introduction to International Marketing
International Marketing Environment
Product Planning for Export
Export Pricing
Market Selection
Market Entry Decisions
Marketing Information System and Marketing Research
General Agreement on Tariffs and Trade (GATT and Trade Liberalisation)
United Nations Conference on Trade and Development (UNCTAD) & United Nations Industrial Development Organisation (UNIDO)
International Economic Integration : European Union & Other Regional Groupings
International Monetary System, International Monetory Fund (I.M.F) and World Bank
India's Foreign Trade
Institutional Infrastructure for Export Promotion in India
Export Procedure and Documents

Book Author	L. Natarajan
Publisher	Margham Publications
Language	English
For	M.B.A. & Other Professional Courses
Year Published

₹200.00

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