Business Environment: Policy & Strategic Management - S. Sankaran
Chapters at a glance
Background and Basics
- Business and its Environment
- Environmental Scanning : SWOT Analysis & E.T.O.P
- National and International Environments
- Business Society : Scope; Vision; Mission, Objectives
- Social Responsibility of Business
- Business Ethics and Codes of Conduct
- Social Accounting and Social Audit
- Strategic Management : Process; Role & Limitations
- Corporate Appraisal (Methods & Techniques)
- Corporate Strategies (Generic : Alternatives)
- Choice of Strategy (Matrices : Portfolio Analysis)
- Strategy Implementation
- Strategy Evaluation and Control
- Macro Economic System : (Policies and Objectives)
- Economic Systems : Their Impact on Business
- Economic Planning
- Multinational Corporations (MNCs)
- Liberalisation, Privatisation and Globalisation
- G.A.T.T Uruguay Round & W.T.O (TRIPs & TRIMs)
- Foreign Capital in India
Book Author |
S. Sankaran |
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Publisher |
Margham Publications |
Language |
English |
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Year Published |
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