Chapters at a glance

Background and Basics

• Business and its Environment
• Environmental Scanning : SWOT Analysis & E.T.O.P
• National and International Environments
• Business Society : Scope; Vision; Mission, Objectives
• Social Responsibility of Business
• Business Ethics and Codes of Conduct
• Social Accounting and Social Audit
• Strategic Management : Process; Role & Limitations
• Corporate Appraisal (Methods & Techniques)
• Corporate Strategies (Generic : Alternatives)
• Choice of Strategy (Matrices : Portfolio Analysis)
• Strategy Implementation
• Strategy Evaluation and Control
• Macro Economic System : (Policies and Objectives)
• Economic Systems : Their Impact on Business
• Economic Planning
• Multinational Corporations (MNCs)
• Liberalisation, Privatisation and Globalisation
• G.A.T.T Uruguay Round & W.T.O (TRIPs & TRIMs)
• Foreign Capital in India